ENJOY YOUR TIME ON BOARD
Whenever you buy a boat from Cranchi you know that you will have a good time. The superior aesthetics and reliable operation have been the company’s trademark for many years. Paola Cranchi, Marketing and Sales Director explains the clear company strategy which is behind this success. Also how the long-standing relationship with Aliancys and Euroresins enables Cranchi to ensure boat owners feel proud and completely relaxed on board.
Already since 1870 Cranchi has been manufacturing boats, with the company’s focus being exclusively on the top segment of the marine market. The power boats, cruisers and fly bridge yachts are exported all over the world, and are highly valued because of their elegant design, completeness in equipment, and flawless operation.
RELAXED ON BOARD
“Whenever a customer buys a Cranchi boat, we want him or her to feel at ease”, Paola explains. Cranchi boats are easy-to-use by design, so that the time on board is well spent. Customers should not worry about engine reliability or boat integrity; everything just has to work! Integral to the our philosophy is paying attention to the detail. This applies to the design of the boat, the materials used, the production process, and the application of new product innovations.”
PRODUCTION WITH PRECISION
The boat manufacturing operation at Cranchi is said to “look like a hospital”. Incoming raw materials are evaluated for consistency. While temperature and humidity are kept constant, the gelcoats, chopped glass and resin are sprayed by robotized equipment to ensure process consistency and a perfect laminate performance predictability. Inside its factories Cranchi has large water basins (“nicknamed the swimming pools” laughs Paola). Here the finished boats receive a detailed end-inspection. Eventual surface flaws and rare production inaccuracies can be resolved, prior to delivering the boat to its final customer.
The work force at the Cranchi facilities has been building expertise over the years. Training is an essential element of ensuring a quality mindset of new employees, and for transferring expertise. Paola is delighted to have a group of experienced employees the company can build on.